Introducing Spencer Technologies

Johan Claassen is President & CEO. Appointed Chief Executive Officer of NewBold in August 2025, he now leads the combined NewBold and Spencer business. He joined from Spencer Technologies, where he served as Chief Operating Officer from 2022 to 2025, and previously held Chief Operating Officer and senior operations roles at Diversified and Emerson, including Vice President of Global Lifecycle Services. A seasoned executive with an extensive track record of leading complex global technology service operations, driving commercial growth and guiding businesses through strategic transformation, Johan began his career in engineering and maintenance at Sasol and is a graduate of the University of Pretoria.

Shelly Lewis is Chief Operating Officer, with responsibility for PMO, service and help desk, depot and warehouse, and payments and key-injection operations. She has spent more than twenty-five years in technology managed services, supporting clients across retail, restaurant, convenience store, and warehouse and distribution. Shelly joined National Service Center in 2000 and has worked in or led most of the functions she oversees today, advancing from Onsite Services Manager through Projects Director to Director of Operations. Following NewBold's acquisition of NSC in 2019, she led operations as Vice President and Senior Vice President before being named Executive Vice President in 2022 and Chief Operating Officer in 2024. She holds a bachelor's degree in Business Administration from Limestone University and is based in Greenville, SC.

Kyle Poyer is Chief Financial Officer, responsible for accounting, finance, IT, and procurement. He has served as CFO of private-equity-backed or family office companies since 2018. Kyle spent over eight years at Circle K in progressively senior finance roles, culminating in Director of Finance. He holds an MBA from Troy University and a BS in Finance from the University of West Florida and has completed executive programs at the Wharton School of the University of Pennsylvania, Northwestern University, and the University of North Carolina.

Jonathan Ruff is Chief Marketing Officer and has been supporting NewBold since 2025. Jonathan is a technology marketing and business development leader who spent almost two decades at Motorola in senior product marketing, business development and technology strategy roles, including Chief of Staff to the CTO. He subsequently served as Senior Director of Global Product and Technical Marketing at ARRIS and fractional Head of Global Marketing at ActiveVideo. He began his career as an engineer at BAE Systems and is a graduate of Brunel University London.

David Howe is Interim Chief People Officer, leading HR and payroll through the integration of NewBold and Spencer. A human resources executive with more than 30 years of Fortune 50 experience, David spent nearly three decades at Merck & Co., where he served as Global Head of Leadership and Management Development and held executive HR business partner and talent management roles. He now works with high-growth companies as an interim HR leader and executive coach, specialising in leadership-team effectiveness, succession planning and the culture and leadership integration of mergers and acquisitions. David holds an MBA from the University of Michigan and a bachelor's degree from Washington University.

Nate Strickler is Executive Vice President, AI. He joined Spencer Technologies in 2019 and has held leadership roles across project management, sales, and operations. Today, he leads the company's AI transformation, partnering across the organization to develop and execute strategies that position the business at the forefront of next-generation service delivery and operational innovation.

Rudy Goedhart is Executive Vice President, IT/DX/Systems, leading technology strategy and managed services and overseeing enterprise technology, business systems, data and analytics, and the remote monitoring platforms that support customer environments at scale. With more than 25 years of experience across infrastructure, enterprise systems, and service delivery, Rudy aligns technology strategy with operational execution. He believes an organization's data is its most valuable asset and that technology should ultimately empower the people who depend on it.

Susan Kortz is Senior Vice President & General Manager, Operations, leading PMO and client success, service and help desk, field operations, and depot and warehouse operations. She brings more than 25 years in customer operations and managed services for technology service providers, most recently as Senior Vice President of Operations at DecisionPoint Systems, and before that in vice-president roles at Pomeroy leading customer operations, managed network services, PMO and global service centres, with earlier leadership roles at Tolt Solutions and iPass. Susan holds a PhD in Organizational Leadership from the University of California, Irvine, an MA in Communication Management from California State University, Fullerton and a BA from California State University, Long Beach.

Brandi Gauthier is Senior Vice President, PMO, Service and Client Success, leading project management, service operations and client success for retail and quick-service restaurant (QSR) clients across North America and global markets. She oversees project execution, field service delivery and help desk operations, with a focus on operational excellence, scalability and consistent execution for every client engagement.

Maddy Howerin is Vice President, Accounts and Payments, responsible for organic growth and new business development with accounts that have a national presence, and for cross-selling the company's technology solutions and payment device services. She joined NewBold in 2023 from Soteria Battery Innovation Group, where she was Vice President of Business Development, having previously held North American and global consortium leadership roles. Maddy holds an MBA from Clemson University and a bachelor's degree in Sports Management and Business from James Madison University, where she earned first-team All-CAA honors as a golfer and was a two-time WGCA All-American Scholar.

Lauren Hines is Vice President, Business Development (Retail). She joined in October 2025, bringing ten years' experience leading sales operations in retail technology services, working with specialty retailers and quick-service restaurant brands and specialising in executing large-scale technology implementations without disrupting day-to-day store operations. Lauren helps retail customers get more value from their technology investments and identifies new solutions the company can provide for store technology, payment device security and national deployment challenges.

Sami Alakkam is Vice President, Operations, overseeing the South Florida business including the PCI-certified Key Injection Facility in Coral Springs. He spent seven years at JR's POS Depot leading its deployment team and, following NewBold's acquisition of JR's in 2021, served as Director of Operations and Technology before his promotion to Vice President in 2023. PCI-certified for more than a decade, Sami has extensive expertise in key injection services and is the primary contact for testing new Local Key Injection solutions and for relationships with processing and gateway partners.